Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Position of public relations in organisations The trend of departmentalising public
relations is quite new - even though public relations specialists have been
working in different organisational departments for years . Some of these units
On average , communication departments are about six years old ; in institutions
they are slightly older with eight years ( ADC Dircom 2000a : 72 , 2000b : 56 ) ,
but in some top - ranking enterprises , these departments had been established ...
Public relations departments , firms , and practitioners are a part of the Turkish
business world today . We can safely say that public relations has been playing
an important role in the development of open and democratic society in Turkey .
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Overview of public relations and communication
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