Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Communication is a cultural tool : it is about what people actually do . According
to Bourdieu , every communication practice constitutes an additional part of
cultural maps . Communication can be understood as the practice of producing ...
Cross - cultural relations : relaciones públicas interculturales : entendimiento a
través del análisis de las diferencias y similitudes culturales ( Cross - cultural
relations : understanding through the analysis of the cultural differences and ...
The multiple perceptions that exist about the UK relate to the multiple images that
are portrayed by business , administration and society at large , and the
underlying cultural values of both the sender and receiver . The picture of public ...
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Overview of public relations and communication
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