Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Vercic, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-3 of 64
Page 45
Furthermore , the potential to create fictional realities , which can act effectively
on the actual realities will give public relations , little by little , the competence of
creating the daily sample of relevance which used to be the area of the
journalists .
Furthermore , the potential to create fictional realities , which can act effectively
on the actual realities will give public relations , little by little , the competence of
creating the daily sample of relevance which used to be the area of the
journalists .
Page 54
These features provide the basis for a profession to create , stabilise or modify
images , which is what public relations is all about . Furthermore , the potential to
create fictional realities that can act effectively on the actual realities , gives public
...
These features provide the basis for a profession to create , stabilise or modify
images , which is what public relations is all about . Furthermore , the potential to
create fictional realities that can act effectively on the actual realities , gives public
...
Page 334
They developed theories that created a unique theory of modern Russian public
relations ( Pocheptsov 2001 ) . ... relations methods were unfair and manipulative
and that the only goal of this “ pseudo - study " was to create a positive image ...
They developed theories that created a unique theory of modern Russian public
relations ( Pocheptsov 2001 ) . ... relations methods were unfair and manipulative
and that the only goal of this “ pseudo - study " was to create a positive image ...
What people are saying - Write a review
We haven't found any reviews in the usual places.
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-Nation ... Betteke van Ruler,Dejan Vercic No preview available - 2004 |
Common terms and phrases
academic activities administration advertising agencies approach Association become called cent Central communication management companies concept consultancies corporate countries courses create cultural departments development of public economic effective enterprises established ethical Europe European example experts fact field figures function German groups growing Grunig important increase industry institutions integrated interest issues Italy journalism journalists knowledge language lations major marketing means ment offer offices organisations period planning political position practice practitioners present problems profession professional programs public relations public relations agencies public relations practitioners published reflective rela responsibility role Russian sector showed situation social society specialised specific started strategic survey tasks term theory tions understanding United University Verčič
Bibliographic information
| Title | Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice Mouton reader |
| Editors | Betteke van Ruler, Dejan Vercic, Dejan Verčič |
| Edition | illustrated |
| Publisher | Mouton de Grouter, 2004 |
| Original from | the University of Michigan |
| Digitized | 17 Jul 2009 |
| ISBN | 3110176114, 9783110176117 |
| Length | 502 pages |
| Subjects | › Business & Economics / Public Relations |
| Export Citation | BiBTeX EndNote RefMan |