Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
Results 1-3 of 85
Page 409
... corporate en 1998 [ Advertising and corporate in 1998 ] . In : Justo Villafañe ( dir . ) , El es- tado de la publicidad y el corporate en España [ The state of advertising and corporate in Spain ] , pp . 19–150 . Departamento de ...
... corporate en 1998 [ Advertising and corporate in 1998 ] . In : Justo Villafañe ( dir . ) , El es- tado de la publicidad y el corporate en España [ The state of advertising and corporate in Spain ] , pp . 19–150 . Departamento de ...
Page 410
... corporate [ Permanent Observa- tory of the corporate ] . In : Justo Villafañe ( dir . ) , 85–95 . López Triana , Isabel ( 2002 ) . Observatorio permanente del corporate [ Permanent Observa- tory of the corporate ] . In : Justo Villafañe ...
... corporate [ Permanent Observa- tory of the corporate ] . In : Justo Villafañe ( dir . ) , 85–95 . López Triana , Isabel ( 2002 ) . Observatorio permanente del corporate [ Permanent Observa- tory of the corporate ] . In : Justo Villafañe ...
Page 411
... corporate en 1998 [ The corporation in 1998 ] . In : Justo Villafañe ( dir . ) , pp . 151–185 Reyes , Maribel ( 2001 ) . La gestión de la comunicación en las pymes españolas [ The manage- ment of communication in Spanish small and ...
... corporate en 1998 [ The corporation in 1998 ] . In : Justo Villafañe ( dir . ) , pp . 151–185 Reyes , Maribel ( 2001 ) . La gestión de la comunicación en las pymes españolas [ The manage- ment of communication in Spanish small and ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia