Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 125
... become visible as organisational legitimacy conflicts and as new demands on corporate so- cial responsibility . Passive confidence is gradually substituted by reflec- tive trust ( Luhmann 1982 ) , which leads to high communicative ...
... become visible as organisational legitimacy conflicts and as new demands on corporate so- cial responsibility . Passive confidence is gradually substituted by reflec- tive trust ( Luhmann 1982 ) , which leads to high communicative ...
Page 421
... become more and more detailed in their environmental accounts and also like to describe them- selves as " corporate citizens " . A side - effect of this development is that ethical issues are more and more emphasised ( Flodin 1999 ) ...
... become more and more detailed in their environmental accounts and also like to describe them- selves as " corporate citizens " . A side - effect of this development is that ethical issues are more and more emphasised ( Flodin 1999 ) ...
Page 486
... becoming theatre , and rules of drama start to rule daily political lives to a great extent . Drama on television ... becomes more difficult to differentiate between the original and the fake . Credibility will be the one key factor of ...
... becoming theatre , and rules of drama start to rule daily political lives to a great extent . Drama on television ... becomes more difficult to differentiate between the original and the fake . Credibility will be the one key factor of ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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academic administration advertising Austria Bentele Betteke Bosnia-Herzegovina cent communica communication management companies corporate communication countries courses Croatia cultural Dejan Verčič development of public economic enterprises established Estonia ethical EUPRERA Europe European European Union function ganisations German Grunig Günter Bentele important institutions International Public Relations IPRA issues journalism journalists lic relations Malta marketing communication mass media media relations ment munication Netherlands nication organisations Poland political Poznań PRII profes profession programs public relations 3.1 public relations activities public relations agencies Public Relations Association public relations consultancies public relations departments public relations education public relations practice public relations practitioners public relations professionals Public Relations Research public sector public sphere reflective rela relations and communication Ruler Russian Serbia and Montenegro Slovak Slovakia Slovenia social society Sofia University specialised strategic Switzerland textbooks theory tional tions University Verčič wbpr Yugoslavia