Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Approximately 20 per cent of the public relations practitioners work in public
relations agencies ( Fuhrberg 1998 ) . The number of public relations
practitioners is increasing more quickly than the number of journalists . As to the
level of ...
Besides the public relations section , the Association of Advertising and
Communication Agencies maintains an advertising section with forty - six
agencies , a media units section with nine member agencies and a sales
promotion and direct ...
Besides the international public relations agencies – such as Burson Marsteller ,
Hill and Knowlton , Noguchi and Peters Communication , Sawyer Miller Group
and M & H Communications – several domestic consultancies offer full public ...
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