Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and PracticeBetteke van Ruler, Dejan Verčič The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches. |
From inside the book
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Page 132
... Verčič. Holmström , Susanne ( 1998 ) . An Intersubjective and a Social Systemic Public Relations Para- digm . Roskilde : Roskilde University Publishers . ( See also www.susanne-holmstrom.dk/ SH1996UK.pdf ) . ( First published in Danish ...
... Verčič. Holmström , Susanne ( 1998 ) . An Intersubjective and a Social Systemic Public Relations Para- digm . Roskilde : Roskilde University Publishers . ( See also www.susanne-holmstrom.dk/ SH1996UK.pdf ) . ( First published in Danish ...
Page 226
... Verčič. Gregory , Paul R. and Robert C. Stuart , Robert C. ( 1989 ) . Comparative Economic Systems . Boston : Houghton Mifflin , 3rd edition . Gruban , Brane ( 1995 ) . Performing public relations in Central and Eastern Europe . Public ...
... Verčič. Gregory , Paul R. and Robert C. Stuart , Robert C. ( 1989 ) . Comparative Economic Systems . Boston : Houghton Mifflin , 3rd edition . Gruban , Brane ( 1995 ) . Performing public relations in Central and Eastern Europe . Public ...
Page 384
... Verčič. published a collection of professional cases from Slovenian practice . In 2002 , with a book on media relations ( Verčič , Zavrl and Rijavec 2002 ) , the Public Relations Society of Slovenia , in cooperation with the major busi ...
... Verčič. published a collection of professional cases from Slovenian practice . In 2002 , with a book on media relations ( Verčič , Zavrl and Rijavec 2002 ) , the Public Relations Society of Slovenia , in cooperation with the major busi ...
Contents
Overview of public relations and communication | 1 |
Austria | 13 |
Belgium | 29 |
Copyright | |
26 other sections not shown
Other editions - View all
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
Public Relations and Communication Management in Europe: A Nation-by-nation ... Betteke van Ruler,Dejan Verčič No preview available - 2004 |
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