Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Chapter 14 Italy Toni Muzi Falconi & Renata Kodilja 1. National profile 1.1 .
Profile of the country Despite the stereotype of being a very ancient nation , Italy
is a young democracy : a united country since 1861 and a parliamentary
Facts and figures about public relations Public relations in Italy in 2003 is
characterised by two features : multifaceted and developing strongly . The
relationship between the academic community and professional practice ,
traditionally distant ...
In 2000 , the Italian parliament also approved a law ( law no . 150 ) ... Roots of
public relations As distinct from advertising or propaganda , public relations
arrived in Italy in the summer of 1943 in the wake of the allied troops landing in
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Overview of public relations and communication
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