Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Results 1-3 of 38
Though the GPRA , DPRG and the Stamm publishing house evaluate data on the
state of the German agency field every year , the information varies because of
different criteria and indicators ( Fuhrberg 1998 ) . The prognosis of PR Report ...
changing types of state had a decisive impact on the history of German PR : the
German Alliance ( 1815-1866 ) as an alliance of states of German princes and
free cities was succeeded by the German Reich ( 1871-1918 ) and the Weimar ...
The first textbooks were written in the early 1990s on the basis of Austrian and
German publications – the reason why German books were adapted , not
American or British titles , was that the authors were more likely to speak German
What people are saying - Write a review
Overview of public relations and communication
26 other sections not shown