Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
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Chapter 1 Overview of public relations and communication management in
Europe Betteke van Ruler and Dejan Verčič Public relations is widely practiced in
Europe , although rarely under that name . Because of all kinds of societal ...
The European approach , as constructed in the Delphi research , enabled us to
broaden the relational and communicative approaches to public relations with or
into a public or reflective approach of which the relational and communicative ...
Individual practitioners are members of their national associations in the first
place ; only a few are also member of IABC Europe ( http://www.iabc.com/districts
/euroafrica/ home.htm ) and / or the PRSA . European national associations are ...
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Overview of public relations and communication
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