Public Relations and Communication Management in Europe: A Nation-by-nation Introduction to Public Relations Theory and Practice
Betteke van Ruler, Dejan Vercic, Dejan Verčič
Mouton de Grouter, 2004 - Business & Economics - 502 pages
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Results 1-3 of 59
Performing public relations in Central and Eastern Europe . Public Relations
Quarterly 40 : 20-24 . Hiebert , Ray E. ( 1992a ) . Global public relations in a post
- communist world : a new model , Public Relations Review 18-2 : 117–126 .
The policy for the exclusive club of selected people from central government
administration and other public institutions was to be ethical and honest . Public
relations were defined delimited and quite simple . “ If , when a boy meets a girl ,
Public Relations Review 26-2 , 191–207 . Johnson , O. V. ( 1995 ) . East - central
and Southeastern Europe , Russia , and the newly independent states . In J.
Merrill ( ed . ) , Global journalism : Survey of international communication , 177-
What people are saying - Write a review
Overview of public relations and communication
26 other sections not shown