The Creative Economy: How People Make Money from Ideas
Creativity is fun. It's also big business.
But how do you turn creativity into money - cash, capital and profit? It is not just having a bright idea that counts - it's what you do with it.
John Howkins, a leading expert on creative business, shows us what creativity really is, gives the hard data on its global turnover ($2.2 trillion a year) and outlines the key rules for success.
The rules include-
Whether in film or fashion, software or shoes, by focusing on our individual talents we can all make creativity pay.