Exploring LanguageGary Goshgarian Now in its tenth edition, this marketleading language reader continues to feature thoughtprovoking readings that explore the various interconnections between language and American society. For over 25 years, this engaging reader has challenged individuals to critically examine how language affects and constructs culture and how culture constructs and affects language. This tenth edition maintains the integrity of past editions, while reflecting the new and fascinating language issues that exist in today's culture. Provocative selections are organized around nine major language areas, and then broken into stimulating sub-themes like political correctness, hate speech, language and the presidency, and censorship on campus, inviting readers to debate current social and cultural issues that are inseparable from language. Individuals interested in studying how language affects and constructs culture and how culture constructs and affects language. |
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Page 398
... weasel words in advertising because they bring action to the product and to the advertising claim . When you see the ... weasel word " works . " In fact , the two words are almost interchangeable in advertising . Watch out for ads that ...
... weasel words in advertising because they bring action to the product and to the advertising claim . When you see the ... weasel word " works . " In fact , the two words are almost interchangeable in advertising . Watch out for ads that ...
Page 401
... words abound in advertising because they appear to promise so much . More importantly , they can be joined with ... Weasel Words 33 A lot of ads don't fall neatly into one category or another because they use a variety of different ...
... words abound in advertising because they appear to promise so much . More importantly , they can be joined with ... Weasel Words 33 A lot of ads don't fall neatly into one category or another because they use a variety of different ...
Page 405
... words to be among the most pop- ular used in U.S. television advertisements : " new , " " improved , " " better ... weasel words , you have to watch out for all the words used in advertising , not just the words mentioned here . Every ...
... words to be among the most pop- ular used in U.S. television advertisements : " new , " " improved , " " better ... weasel words , you have to watch out for all the words used in advertising , not just the words mentioned here . Every ...
Contents
Thinking and Reading Critically | 1 |
Breaking Silences | 25 |
Now it is perhaps the greatest language of the world | 41 |
Copyright | |
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Common terms and phrases
accept Ad Council advertising American argument asked audience better bilingual education called campaign cartoon cartoonists claim communication conversation Copyright culture David Brudnoy Deborah Tannen describe discussion doublespeak e-mail editorial editorial cartoons effective English English language example experience Explain expression feel fighting words free speech freedom gender guage hate speech hear Hispanic human humor ideas images issue Judy Blume language linguistic listen live logogram look mean paragraph pep talk person phrases politically correct president propaganda question racial readers Reprinted by permission response sentence SignWriting social sound speak speech codes stereotypes style symbols teacher television tell term terrorism things THINKING CRITICALLY tion Tony Kornheiser uptalk viewers visual voice weasel words William Lutz woman women Write an essay WRITING ASSIGNMENTS