Arguing and Thinking: A Rhetorical Approach to Social Psychology
Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new Introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard. This book will be enjoyable and provocative reading for scholars in social psychology, English language and the history of philosophy.
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Rules roles and arguments
Protagoras and the origins of rhetoric
The science of persuasion
The art of witcraft
Categorization and particularization
Advocacy and attitudes
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According actions advocate ancient anti-logoi antiquarian Arguing and Thinking argumentative context Aristotle aspects assumptions attitudes attitudinal audience basic beliefs Boswell categorization chapter Cicero claim cognitive cognitive psychology common common-places common-sense concept contrary controversy conversation criticism debate deliberation dialogue dilemmas Diogenes Laertius discourse discursive psychology discussion dispute enthymemes essence Euthyphro example experimental expressed game metaphor Gorgias Hovland human I. A. Richards implies inconsistency individual invention issue Johnson justification language latitude of acceptance laws logic logoi logos matter modern nature one-sided opinion opponents opposing orator oratory particular person persuasion philosophical Philostratus Plato possess possible prejudice present principles Protagoras Protagoras's question Quintilian reason Rhetorica Ad Herennium rhetorical context rhetoricians role rules schemata scripts sense Sextus Empiricus side similar situation skills social psychologists Socrates Socrates's Sophists sort speaker speech statement Stilpo stimulus strategy stressed suggested Talmud textbooks thought topic tradition values voice witcraft
Page 15 - The personality is strangely composite: it contains Stone Age elements and principles of a more advanced science, prejudices from all past phases of history at the local level and intuitions of a future philosophy which will be that of a human race united the world over.
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