Exploring LanguageGary Goshgarian "Exploring Language, 8th Edition, collects 84 selections in nine chapters to focus on some provocative aspects of American culture as they are revealed by language. Among the timely topics: the media and bias, computers and writing, black English, gender differences, "warspeak," advertising (as manipulation or art?), political double talk, and bilingualism."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
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Page 147
... claims there are weasel words. Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all. Weasel words get their name from the way weasels eat the eggs they find in the nests ...
... claims there are weasel words. Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all. Weasel words get their name from the way weasels eat the eggs they find in the nests ...
Page 152
Gary Goshgarian. "For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming? It doesn't say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn't even ...
Gary Goshgarian. "For skin like peaches and cream" claims the ad for a skin cream. What is this ad really claiming? It doesn't say this cream will give you peaches-and-cream skin. There is no verb in this claim, so it doesn't even ...
Page 154
... claims fast relief can show a person with a headache taking the product and then, in what appears to be a matter of minutes, claiming complete relief. This visual image is far more powerful than any claim made in unfinished words ...
... claims fast relief can show a person with a headache taking the product and then, in what appears to be a matter of minutes, claiming complete relief. This visual image is far more powerful than any claim made in unfinished words ...
Contents
LANGUAGE BASICS AND BEGINNINGS | 2 |
A Brief History of English | 19 |
Homemade Education | 35 |
Copyright | |
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Common terms and phrases
American bilingual Bill Bryson black English called charged language Charles O'Neill claim communication culture describe device dialect dictionary discussion doublespeak effective English language essay ethnic Eudora Welty euphemisms example Explain your answer fact feel female gender George Orwell girls glish grammar guage Gulf human images Iraqi jargon Jim Quinn Johnny Connors journalese journalists kind language of advertising linguistic listen look magazine Malcolm X male meaning metaphors Nathan Cobb never newspaper paragraph person phrases piece political propaganda reader refer RHETORICAL CONSIDERATIONS S. I. Hayakawa Saddam Saddam Hussein sentence sexist Simon slang slanted social sound speak speaker speech story symbols talk television tell things tion TOPICAL CONSIDERATIONS uptalk usage voice weasel words William Lutz woman women Write a paper WRITING ASSIGNMENTS