Designing and Executing Strategy in Aviation Management

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Ashgate Publishing, Ltd., 2006 - Transportation - 183 pages
3 Reviews
This book examines the application of strategic management in the aviation industry and the academic field of aviation management. The authors cover all aspects of crafting and executing business strategies both theoretically and in terms of their practical applications to aviation.
 

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Contents

The Essence of Strategy
1
Strategic Positioning and Sustaining a Market Presence
19
The Essence of Competitive Strategies
39
The External Environment
51
The Internal Environment
79
Setting Corporate Direction
99
Establishing a Strategy
125
Aviation Strategy Implementation
143
Managing Strategy Execution through Tracking Support Systems and Controls
165
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Page 179 - Park, 2002, The effects of prior performance on the choice between related and unrelated acquisitions: Implications for the performance consequences of diversification strategy, Journal of Management Studies, 39: 1003-1019.

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About the author (2006)

Sharon L. Oswald is a professor and Department Head of Management at Auburn University.

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