Results 1-3 of 10
Dentsu is the major instrument for determining the quality of Japan's daily
entertainment, and it has managed to reduce nearly everything to the lowest
common denominator. Though institutions producing mind- deadening
entertainment exist ...
One landing spot for Dentsu personnel is Video Research Company, the rating
agency that assesses the popularity of TV programmes. Set up by Dentsu in 1962
, two years after the U S firm Nielsen introduced the TV programme rating system
30 Tahara Soichiro , Dentsu , Asahi Shimbunsha , 1984 , p . 69 . 31 Ibid . , p . 61 .
32 Suetsugu Seiji , ' Dentsu ni yoru masukomi sosa : sono haikei to konnichiteki
yakuwari ' ( Dentsu ' s manoeuvring of the mass media : its background and ...
What people are saying - Write a review
LibraryThing ReviewUser Review - antiquary - LibraryThing
While the author seems biased by his own negative experiences as a foreigner trying to work in Japanese media, his severe critique of the weakness of Japanese leadership has been confirmed by events to a considerable degree. Read full review
Review: The Enigma of Japanese Power: People and Politics in a Stateless NationUser Review - Arjen - Goodreads
If you want to understand Japan and the Japanese this book is a must read Read full review
The neglected role of power
18 other sections not shown