The Borzoi College ReaderCharles Muscatine, Marlene Griffith |
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Page 489
... advertising has been an agency for inducing Americans to try anything and everything— from the continent itself to a new brand of soap . As one of the more literate and poetic of the advertising copywriters , James Kenneth Frazier , a ...
... advertising has been an agency for inducing Americans to try anything and everything— from the continent itself to a new brand of soap . As one of the more literate and poetic of the advertising copywriters , James Kenneth Frazier , a ...
Page 491
... advertising . ( Agate was the smallest type used by newspa- pers in that day , only barely legible to the naked eye ... advertising which is not unrelated to this is the development of an advertising style . We have histories of most ...
... advertising . ( Agate was the smallest type used by newspa- pers in that day , only barely legible to the naked eye ... advertising which is not unrelated to this is the development of an advertising style . We have histories of most ...
Page 492
... advertising style in which plainness , the phrase that anyone could under- stand , was a distinguishing mark . At the same time , the American advertising style drew on another , and what might seem an antithetic , tradition — the ...
... advertising style in which plainness , the phrase that anyone could under- stand , was a distinguishing mark . At the same time , the American advertising style drew on another , and what might seem an antithetic , tradition — the ...
Contents
ON WRITING | 3 |
THINKING AND FEELING | 19 |
ON RIGHT AND WRONG | 135 |
Copyright | |
29 other sections not shown
Common terms and phrases
advertising American answer Arthwell asked become believe born called child Church Connie course Crito culture death E. B. White elephant essay experience fact father fear feel Forest Lawn freedom friends George Orwell girl give Hannah Arendt happened Harrison Bergeron hear Hubert Eaton human idea individual J. P. Donleavy kind Kurt Vonnegut language living look Lucille Miller machine Margaret Mead means mind moral mother movie nation nature Negro never Niccolò Machiavelli perhaps person Phyllis McGinley political problems question religion Reprinted by permission seemed sense Shooting an Elephant social society story symbols talk television tell things thought tion turn University Ursula Le Guin woman women words writing