Google AdWords For DummiesThe fun and friendly guide on getting the most value out of your AdWords campaigns, now updated! Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
With this handy reference by your side, you'll discover the best way to make a Google AdWords campaign to work for you! |
Contents
Introduction | 1 |
Becoming a Google Advertiser 9 | 11 |
Setting Up Your AdWords Account | 27 |
Profiting from the Pay Per Click Revolution 11 Chapter 2 Setting Up Your AdWords Account 27 Chapter 3 Managing Your AdWords Account | 39 |
Preparing Your AdWords Campaign | 53 |
Preparing Your AdWords Campaign | 56 |
Sizing Up Your Online Market 55 Chapter 5 Reading the Mind of Your Market 83 Chapter 6 Measuring What Matters with Conversion Tracking | 101 |
Launching Your First Campaign | 115 |
Improving Your Campaigns through Keyword | 205 |
Cornering the Local Market | 227 |
Saving Time with AdWords Editor 187 Chapter 11 Improving Your Campaigns through Keyword Management 205 Chapter 12 Cornering the Local... | 247 |
Expanding and Leveraging Your Results | 275 |
Expanding and Leveraging Your Results | 278 |
Making More Sales with Google | 293 |
Following Your Best Prospects around the Web | 339 |
The Part of Tens | 357 |
Launching Your First Campaign | 118 |
Writing Magnetic Ads | 137 |
Giving Your Customer a Soft Landing on YourWebsite | 163 |
Setting Up Your First Campaign 117 Chapter 8 Writing Magnetic Ads 137 Chapter 9 Giving Your Customer a Soft Landing on Your Website 163 Pa... | 185 |
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Common terms and phrases
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