Science in Marketing

achieve action activities advertising American analysis applied approach Association basis behavior brand Business buying changes channel characteristics communication competitive concept concerned consumer consumer behavior contribution costs customers decision demand described designed desire determine discussion distribution economic effect efforts ethical example executives existing fact factors firms functions given ideas important income increase individual industry influence integrated interest involved Journal of Marketing knowledge limited manufacturer measure ment method Michigan models operations research organization performance period planning possible potential practices predict present Press probability problems profit purchase question reference relative result retail Review role salesmen selected selling social specific structure suggests techniques tend territories theory tion trading area understanding United University variables various wholesale York