Exploring LanguageGary Goshgarian Now in its tenth edition, this marketleading language reader continues to feature thoughtprovoking readings that explore the various interconnections between language and American society. For over 25 years, this engaging reader has challenged individuals to critically examine how language affects and constructs culture and how culture constructs and affects language. This tenth edition maintains the integrity of past editions, while reflecting the new and fascinating language issues that exist in today's culture. Provocative selections are organized around nine major language areas, and then broken into stimulating sub-themes like political correctness, hate speech, language and the presidency, and censorship on campus, inviting readers to debate current social and cultural issues that are inseparable from language. Individuals interested in studying how language affects and constructs culture and how culture constructs and affects language. |
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Page 394
... weasel words . 2 Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all . Weasel words get their name from the way weasels eat the eggs they find in the nests of other animals ...
... weasel words . 2 Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all . Weasel words get their name from the way weasels eat the eggs they find in the nests of other animals ...
Page 395
... weasel word that it is often combined with other action- verb weasel words such as " fight " and " control . " Consider the claim , " Helps con- trol dandruff symptoms with regular use . " What does it really say ? It will assist in ...
... weasel word that it is often combined with other action- verb weasel words such as " fight " and " control . " Consider the claim , " Helps con- trol dandruff symptoms with regular use . " What does it really say ? It will assist in ...
Page 401
... words abound in advertising because they appear to promise so much . More importantly , they can be joined with ... Weasel Words 33 A lot of ads don't fall neatly into one category or another because they use a variety of different ...
... words abound in advertising because they appear to promise so much . More importantly , they can be joined with ... Weasel Words 33 A lot of ads don't fall neatly into one category or another because they use a variety of different ...
Contents
Thinking and Reading Critically | 1 |
Breaking Silences | 25 |
A Brief History of English | 32 |
Copyright | |
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accept action advertising agree American appeared argument asked audience become believe better bilingual called cartoon cause claim communication consider conversation correct course CRITICALLY culture describe discussion effective English essay example experience Explain expression fact feel freedom give hand hear human humor ideas images important individual issue kind language less linguistic listen live look mean never paragraph permission person political present president problem question readers reason response rules sense sentence simply social society sound speak speech story style symbols talk television tell term things thought tion turn understand United University voice woman women words writing written