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" All the ends of speaking are reducible to four ; every speech being intended to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. "
The Philosophy of Rhetoric - Page 14
by George Campbell - 1808
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Lectures on Systematic Theology and Pulpit Eloquence

George Campbell - Christian ethics - 1810 - 360 pages
...it, are reducible to these four. Every speech hath, or ought to have, for its professed aim, either to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. The first of these may be subdivided into two others. ' 6 When a speaker addresseth himself to the...
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Lectures on Pulpit Eloquence

George Campbell - Preaching - 1824 - 376 pages
...it, are reducible to these four. Every speech hath, or ought to have, for its professed aim, either to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. The first of these may be subdivided into twi> others. When a speaker addresseth himself to the understanding,...
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Treatises on Poetry, Modern Romance, and Rhetoric: Being the Articles ...

1839 - 394 pages
...in its greatest latitude, denotes ' that art or talent by which a discourse is adapted to its end.' All the ends of speaking are reducible to four ; every...imagination, to move the passions, or to influence the will." The observations by which the same most acute writer immediately afterwards illustrates this his leading...
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The Works of Jeremy Bentham, Now First Collected: Under the Superintendence ...

Jeremy Bentham - 1841 - 330 pages
...discourse is adapted to its end. All the ends of speaking" (continues he) " are reducible to four ; eveiy speech being intended to enlighten the understanding,...imagination, to move the passions, or to influence the will/1 Thereupon, not adverting to the practice of writing, whether for the writer's own use, or for...
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The Works of Jeremy Bentham, Volume 8

Jeremy Bentham - Law - 1843 - 630 pages
...or talent by which the discourse is adapted to its end. All the ends of speaking " (continues he) ** are reducible to four ; every speech being intended...imagination, to move the passions, or to influence the will." Thereupon, not adverting to the practice of writing, whether for the writer's own use, or for the use...
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The Preacher and Pastor

François de Salignac de La Mothe- Fénelon, George Herbert, Richard Baxter, George Campbell - Preaching - 1845 - 476 pages
...it, are reducible to these four. Every speech hath, or ought to have, for its professed aim, either to enlighten the understanding, to please the imagination, to move the passions, or to influence the will. The first of these may be subdivided into two others. When a speaker addresseth himself to the understanding,...
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Scholarship examinations of 1846/47 (-1853/54).

Bengal council of educ - 1848 - 394 pages
...to be that talent or art by which a discourse is adapted to its end. The ends of are chiefly four ; to enlighten the understanding, to please the imagination, to move the passions and to influence the will. One of these form the ultimate end of all discourse but some of these are...
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General Report on Public Instruction in the Bengal Presidency

Education - 1851 - 626 pages
...to be that talent or art by which a discourse is adapted to its end. The ends of are chiefly four ; to enlighten the understanding, to please the imagination, to move the passions and to influence the will. One of these form the ultimate end of all discourse but some of these are...
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The Philosophy of Rhetoric

George Campbell - English language - 1859 - 460 pages
...its greatest latitude, denotes " that art or talent by which the discourse is adapted to its end."* All the ends of speaking are reducible to four ; every...discoursing on a subject, many things may be introduced winch are more immediately and apparently directed to some of the other ends of speaking, and not to...
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Lectures on Mental and Moral Culture

Samuel Penniman Bates - Education - 1860 - 352 pages
...felt it. Dr. Campbell defines it as "that art by which the discourse is adapted to its end ; and that all the ends of speaking are reducible to four ; every...imagination, to move the passions, or to influence the will." This is the definition of a critic, rather QulDtilinn. Cicero. Washington. than that of a master of...
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