Beyond the Word: Reconstructing Sense in the Joyce Era of Technology, Culture, and CommunicationBeyond the Word provides as implicit critique of postmodernism, redefining it as a further, radical stage of modernism. Theall argues that Joyce anticipated many of the insights of semiotics, post-structuralism, and postmodernism. Moreover, Joyce and other modern artists differed from their predecessors in exhibiting a greater sense of their place within a dynamic, multifaceted field of communication. Thus, long before the emergence of postmodernism, these radical modernists posed an implicit challenge to the traditional notion of art as a privileged sphere. Beyond the Word situates artistic expression within a broad ecology of communication alongside genres such as comics, games, ads, videos, and slogans of spontaneous protest. Within this context, Theall reconsiders the contributions of Marshall McLuhan, Harold Innis, Gregory Bateson, and Kenneth Burke to our contemporary understanding of communication, and looks at artists as disparate as Dusan Makavejev, Stanley Kubrick, Alexander Pope, Rabelais, William Gibson, Gene Roddenberry, and Wyndham Lewis. |
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Page 122
... advertising and promotion . Decades of artistic analysis preceded the appearance of hermeneutic and semiotic analyses of advertising and also preceded the more social science - oriented empiric and quantified analyses . Calder's ...
... advertising and promotion . Decades of artistic analysis preceded the appearance of hermeneutic and semiotic analyses of advertising and also preceded the more social science - oriented empiric and quantified analyses . Calder's ...
Page 227
... advertising - still more importantly , the very fact of taking advertising itself as a cultural object seriously – owe a substantial debt to the cultural dialogue generated by the arts . - Ulysses ' hero , an advertising salesman , is ...
... advertising - still more importantly , the very fact of taking advertising itself as a cultural object seriously – owe a substantial debt to the cultural dialogue generated by the arts . - Ulysses ' hero , an advertising salesman , is ...
Page 268
... advertising and art , especially modernist or avant - garde art , is then explicable because of the role that art plays in the evolution of communication and the generation of languages . If advertising eventually tries to encompass ...
... advertising and art , especially modernist or avant - garde art , is then explicable because of the role that art plays in the evolution of communication and the generation of languages . If advertising eventually tries to encompass ...
Contents
Synaesthesia | 21 |
Gesture the Body | 39 |
Modernity and Poetics | 56 |
Copyright | |
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activity advertising ambivalence artistic aspect assemblage associated Bateson become body Burke central century Citizen Kane comedy comic communica communion complex concept consciousness contemporary create critical critique cultural production cyberspace dance Deleuze dialogue discussion Dr Strangelove dramatic dream Dunciad ecology of sense Eisenstein elements emerging everyday world example exploration Felix Guattari Fellini film Finnegans Wake function gesture Gilles Deleuze human communication Ibid images imaginary importance interaction interplay involved James Joyce Joyce's Kenneth Burke language laughter machine Makavéjev Marshall McLuhan means medium memory modern modernist modes of communication montage movement munication nature oral paraliterature play poem poet poetic poetry polysemic popular potential Press provides relation relationship rhetoric role satiric semiotic sensory Sergei Eisenstein signs social society speaking strategies structure Sweet Movie synaesthesia tactility theory Thousand Plateaus tion Trans transformation transgression Ulysses unconscious understanding verbal vision visual words writing Wyndham Lewis