IT Project Proposals: Writing to WinWhether responding to tender from a potential client or pitching a new IT project to the Board, a well-written proposal can be the difference between success and failure. IT Project Proposals: Writing to Win can help you to create high quality, persuasive proposals that will stand out from the crowd. The author explains how to determine the reader's basis of decision and the writer's unique selling points. It discusses the structuring of documents, the secrets behind persuasive writing, and the basic grammar and punctuation rules that will prevent writers from destroying a good argument through bad presentation. Case studies and numerous examples show how the techniques described can be used in real-life situations. The book also introduces an automated questionnaire allowing any IT proposal to be reviewed and rated. Written for IT managers, consultants and anyone else producing internal or commercial proposals promoting software products or services. |
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Common terms and phrases
analysis apostrophe appendices application appropriate architecture argument Assertion avoid Basis of Decision benefits better BigCo boilerplate bulleted list CDIF clichés commas complete costs covering letter create Custom Dictionary customer's Dangling modifiers dash database decide Decision Unique Selling decision-makers defined described diagram Dilbert discussed Document Standard example FIGURE format Forward Buying Plan Hackitout Software hyphen implementation interface ISBN look Management Summary MegaCorp Metadata Coalition Microsoft Word migration period Non-disclosure agreements organisation overall persuasive phrase plural present problem project management PROPOSAL LIFECYCLE prose punctuation RDBMS reader refer relevant requirements résumés rules Sections and Paragraphs semicolon sentence skills Software's specific split infinitive structure Table technical solution Technobabble trying uncertainty and doubt understand Unique Selling Point verb word processor Write the Proposal wrong
Popular passages
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Page 68 - REAPER. BEHOLD her, single in the field, Yon solitary Highland Lass! Reaping and singing by herself; Stop here, or gently pass ! Alone she cuts and binds the grain, And sings a melancholy strain; O listen! for the Vale profound Is overflowing with the sound.
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Page 67 - Not just any DNA, but DNA whose coded characters spell out specific instructions for building willow trees that will shed a new generation of downy seeds. Those fluffy specks are, literally, spreading instructions for making themselves. They are there because their ancestors succeeded in doing the same.
Page 67 - ... contains DNA, the genetic information. The DNA content must be a small proportion of the total so why did I say that it was raining DNA rather than raining cellulose? The answer is that it is the DNA that matters. . . . The whole performance — cotton wool, catkins, tree and all — is in aid of one thing and one thing only, the spreading of DNA around the countryside.
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Page 37 - The elephant is reckoned the slowest breeder of all animals, and I have taken some pains to estimate its minimum reproductive rate; it will be safest to assume that it begins breeding when 30 years old, and goes on breeding till 90 years old, bringing forth six young in the interval, and surviving till 1 00 years old; if this be so, after 750 years there would be nearly 1 9,000,000 elephants alive, descended from the first pair.