The New Encyclopędia BritannicaEncyclopędia Britannica, 1983 - Encyclopedias and dictionaries |
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Page 104
... Advertising was accepted as an essential tool in selling the booming output of all the nations ' factories . " It pays to advertise " became a standard slogan . Soap companies and automo- bile companies were among the most important ...
... Advertising was accepted as an essential tool in selling the booming output of all the nations ' factories . " It pays to advertise " became a standard slogan . Soap companies and automo- bile companies were among the most important ...
Page 107
... advertising staff of the Potts- ville ( Pa . ) Miner's Journal , opened in Philadelphia what is generally considered to have been the first advertising agency in the U.S. Unlike modern agents , he was pri- marily an agent for the ...
... advertising staff of the Potts- ville ( Pa . ) Miner's Journal , opened in Philadelphia what is generally considered to have been the first advertising agency in the U.S. Unlike modern agents , he was pri- marily an agent for the ...
Page 108
... advertising medium . BIBLIOGRAPHY . M. MAYER , Madison Avenue U.S.A. ( 1958 ) , a perceptive report on the advertising agency business and na- tional brand advertising strategies ; H. NORINS , The Compleat Copywriter ( 1966 ) , a ...
... advertising medium . BIBLIOGRAPHY . M. MAYER , Madison Avenue U.S.A. ( 1958 ) , a perceptive report on the advertising agency business and na- tional brand advertising strategies ; H. NORINS , The Compleat Copywriter ( 1966 ) , a ...
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