The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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Penguin, Mar 29, 2012 - Business & Economics - 272 pages
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What if charisma could be taught?

For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.


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This book makes a nice companion to How to Win Friends and Influence People. I would definitely recommend reading them as a pair. This one focuses a little more on the underlying or subconscious issues of likability such as confidence.


Charisma Demystified
The Obstacles to Presence Power and Warmth
Overcoming the Obstacles
Creating Charismatic Mental States
Different Charisma Styles
Charismatic First Impressions
Speakingand Listeningwith Charisma
Charismatic Body Language
Difficult Situations
Presenting with Charisma
Charisma in a Crisis

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About the author (2012)

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

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