The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism

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Penguin, Mar 29, 2012 - Business & Economics - 272 pages
What if charisma could be taught?

For the first time, science and technology have taken charisma apart, figured it out and turned it into an applied science: In controlled laboratory experiments, researchers could raise or lower people's level of charisma as if they were turning a dial.

What you'll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. You'll get both the insights and the techniques you need to apply this knowledge. The world will become your lab, and every person you meet, a chance to experiment.

The Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.

 

Contents

Introduction
1
Charisma Demystified
9
Presence Power and Warmth
14
The Obstacles to Presence Power and Warmth
31
Overcoming the Obstacles
50
Creating Charismatic Mental States
76
Different Charisma Styles
108
Charismatic First Impressions
125
Charismatic Body Language
157
Digital Charisma
182
Difficult Situations
190
Presenting with Charisma
209
Charisma in a Crisis
225
Conclusion
253
Recommended Resources
277
Index
305

Speakingand Listening with Charisma
140

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About the author (2012)

Olivia Fox Cabane has lectured at Stanford, Yale, Harvard, MIT, and the United Nations. As an executive coach to the leadership of Fortune 500 companies, her clients include Google, Deloitte, and Citigroup. She is a regular columnist for Forbes and has been featured in The New York Times, Bloomberg BusinessWeek, and The Wall Street Journal.

For more information about the book, please visit: www.CharismaMyth.com

For more information about Olivia Fox Cabane, please visit: www.AskOlivia.com.

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