Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workůuntil now.
Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.
This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.
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Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through DesignUser Review - Randy - Goodreads
This is an excellent design reference -- particularly useful when teaching design principles. Pairs succinct definitions with illustrated examples. Read full review
Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through DesignUser Review - Jamal Allin - Goodreads
Best book that I read about design! - Science explorations in practical way with examples. Easy understandable and huge knowledge. Read full review
How can I influence the way a design is perceived?
Most Average Facial Appearance Effect
Performance Versus Preference
Picture Superiority Effect
Five Hat Racks
Law of Pragnanz
Recognition Over Recall
Rule of Thirds
Serial Position Effects
Storytelling 188 Structural Forms 190 Symmetry 192 Threat Detection 194 ThreeDimensional Projection 196 TopDown Lighting Bias 198 Uncertai...
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