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Universal principles of design:

100 ways to enhance usability, influence perception, increase appeal, make better design decisions, and teach through design
Front Cover
42 Reviews
Rockport Publishers, 2003 - Design - 216 pages
Whether a marketing campaign or a museum exhibit, a video game or a complex control system, the design we see is the culmination of many concepts and practices brought together from a variety of disciplines. Because no one can be an expert on everything, designers have always had to scramble to find the information and know-how required to make a design workùuntil now.

Universal Principles of Design is the first cross-disciplinary reference of design. Richly illustrated and easy to navigate, this book pairs clear explanations of the design concepts featured with visual examples of those concepts applied in practice. From the 80/20 rule to chunking, from baby-face bias to Ockham's razor, and from self-similarity to storytelling, 100 design concepts are defined and illustrated for readers to expand their knowledge.

This landmark reference will become the standard for designers, engineers, architects, and students who seek to broaden and improve their design expertise.

  

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Great overview and well executed. - Goodreads
Great resource with beautiful illustrations. - Goodreads
The layout and graphics are (as expected) stellar. - Goodreads

Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Randy - Goodreads

This is an excellent design reference -- particularly useful when teaching design principles. Pairs succinct definitions with illustrated examples. Read full review

Review: Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design

User Review  - Simon C - Goodreads

Excellent. Dense and worthwhile for anyone even remotely interested in creating anything. Read full review

All 39 reviews »

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Contents

How can I influence the way a design is perceived?
18
Affordance
20
Alignment
22
Closure
34
Color
38
Common Fate
40
Consistency
46
Constancy
48
Most Average Facial Appearance Effect
138
Normal Distribution
140
Ockhams Razor
142
Operant Conditioning
144
Orientation Sensitivity
146
Performance Load
148
Performance Versus Preference
150
Picture Superiority Effect
152

Faceism Ratio
72
FigureGround Relationship
80
Five Hat Racks
84
Good Continuation
98
Gutenberg Diagram
100
Highlighting
108
lconic Representation
111
lnterference Effects
114
Iteration
118
Law of Pragnanz
120
Layering
122
Legibility
124
Life Cycle
126
Mapping
128
Mental Model
130
Mimicry
132
Mnemonic Device
134
Modularity
136
Progressive Disclosure
154
ProspectRefuge
156
Prototyping
158
Proximity
160
Readability
162
Recognition Over Recall
164
Redundancy
166
Rule of Thirds
168
Satisficing
170
Savanna Preference
172
Scaling Fallacy
174
SelfSimilarity
176
Serial Position Effects
178
Shaping
180
SignaltoNoise Ratio
182
Similarity
184
Storytelling 188 Structural Forms 190 Symmetry 192 Threat Detection 194 ThreeDimensional Projection 196 TopDown Lighting Bias 198 Uncertai...
186
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About the author (2003)

William Lidwell is president of the Applied Management Sciences Institute. He is the founder of several successful entrepreneurial ventures, and author of The Thoughtful Leader and Universal Principles of Design.

Kritina Holden is a lead usability engineer at BMC Software.

Jill Butler is a free-lance designer and artist who often works in collage. She lives with her cat Paintbrush, in Paris (of course) and in Chester, Connecticut. Ms. Butler has exhibited her work for the past 10 years at galleries in New York, Connecticut, and Paris.

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