AARP Betty Crocker Cookbook

Front Cover
Wiley, Apr 17, 2012 - Cooking - 684 pages
20 Reviews
America's most trusted cookbook is better than ever!

Representing its most thorough revision ever, the Betty Crocker Cookbook, 11th Edition includes hundreds of new recipes, three new chapters, and icons that showcase how we cook today—faster, healthier, and with many more flavors.

New features celebrate the book's expertise and heritage with repertoire-building recipe lessons and fresh twists on American classics. With nearly 1,100 gorgeous new photos and 1,500 recipes, as well as invaluable cooking guidance, The Big Red Cookbook is better and more comprehensive than ever before. The book features:

  • Exclusive content at BettyCrocker.com for Big Red buyers, including 80 videos, 400 additional recipes, and more to complement and enhance the cookbook
  • 1,500 recipes, 50 percent new to this edition
  • Nearly 1,100 all-new full-color photos—more than three times the number in the previous edition—including 350 step-by-step photos
  • Bold, contemporary, and colorful design
  • Three new chapters on Breakfast and Brunch, Do It Yourself (including canning, preserving and pickling) and Entertaining (including cocktails and party treats)
  • New feature: Learn to Make recipes giving visual lessons on preparing essential dishes like Roast Turkey and Apple Pie, with icons directing readers to bonus videos on BettyCrocker.com
  • New feature: Heirloom Recipe and New Twist showcase classic recipes paired with a fresh twist, with icons directing readers to bonus videos on BettyCrocker.com
  • "Mini" recipes giving quick bursts of inspiration in short paragraph form

With 65 million copies sold and still going strong, the Betty Crocker Cookbook, 11th Edition is the one kitchen companion every home cook needs.

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LibraryThing Review

User Review  - LisaMaria_C - LibraryThing

Of the over a couple of dozen cookbooks in our shelves, this general cookbook is one of the ones we've used the most over the years, certainly in the top four. The section tabs make it very easy to ... Read full review

Review: Betty Crocker Cookbook: 1500 Recipes for the Way You Cook Today

User Review  - Kim - Goodreads

Betty Crocker is the BEST!! Many family favorite recipes in this book. The Betty Crocker website is GREAT too. If I had to pick one cookbook.. This is the one!!! Read full review

About the author (2012)

James Hill, M.D., a nationally known weight loss authority, is a professor in the Department of Pediatrics at the University of Colorado and an adviser on obesity to the National Institutes of Health. Dr. Hill is in charge of the National Weight Control Registry and developed the "America on the Move" program. He is the coauthor of The Step Diet Book.

Susan J. Crockett, Ph.D., R.D., F.A.D.A., is the Director of the General Mills Bell Institute of Health and Nutrition in Minneapolis, Minnesota.

Betty Crocker, 1921 In 1921, Betty Crocker was created because of a contest that was part of a promotion for Gold Medal Flour. The company needed a name to sign to the letter, accompanying the prize of flour sack pincushions, sent to the thousands of customers that successfully completed a puzzle. They chose the family name of an early director of the Company, William G. Crocker, and the name Betty for its warm and approachable feel. The signature was voted the most distinctive of several submitted by female employees. The pincushion promotion set off a flood of inquiries for reliable and creative cooking advice. In 1924, Betty Crocker was on a local Minneapolis radio program called "Betty Crocker Cooking School of the Air." The response to the show was positive and it joined the NBC network lineup in 1927. Over the next quarter century, The Cooking School "graduated" more than one million listeners. During the Great Depression, Betty Crocker found ways to help families maintain an adequate diet with low wages and relief foods. In the 1930's and 1940's, Betty Crocker published the meal-planning booklet "Meal Planning on a Limited Budget" and used the booklets and the radio to provide helpful hints to homemakers to make the most of war rationed foods. In 1945, Betty Crocker was pronounced the "First Lady of Food," in a survey of best-known women in America, following First Lady Eleanor Roosevelt. In 1947, the Betty Crocker Ginger Cake mix was introduced and the name was transformed into a brand name distinguishing a nationally distributed family of products. The growing line of baking mix was an instant hit. In the 1950's, the red spoon logo appeared on the cake mixes and became one of the most recognized brand logos in the world and is a symbol of quality, convenience and reliability. It was also during this time that Betty Crocker moved on to television, hosting her own programs and appearing on many others. During the 1950's, families were growing and needed new recipes to prepare in their suburban kitchens. Of course, Betty Crocker met that need with the first cookbook, which was followed over the years with over 200 cookbook titles and countless small format recipe magazines. The Betty Crocker Cookbook has reached an 8th edition and has sold over 27 million copies, which makes it the all time best selling cookbook in the world. There are eight Betty Crocker kitchens, which represent different parts of the American cultural tradition: the Arizona desert, California, Cape Cod, Chinatown, Hawaiian, Pennsylvania Dutch and Williamsburg. Professional home economists work in the Betty Crocker Kitchens to develop and test recipes, work with new products, and develop time saving techniques that help families cook and bake smarter. There are three camera kitchens that are used to create beautiful food photography for use in the cookbooks, magazines and recipe cards.

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