Arguing and Thinking: A Rhetorical Approach to Social Psychology

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Cambridge University Press, Feb 23, 1996 - Language Arts & Disciplines - 325 pages
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Michael Billig's rhetorical approach has been key to the discursive turn in the social sciences. His witty and original book examines argumentation and its psychological importance in human conduct, and traces the connections between ancient rhetorical ideas and modern social psychology. In a new Introduction, he offers further reflections on rhetoric and social psychology, discusses the recent scholarship, and allows some forgotten voices in the history of rhetoric to be heard. This book will be enjoyable and provocative reading for scholars in social psychology, English language and the history of philosophy.
  

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Contents

Antiquarian psychology
31
Rules roles and arguments
39
Protagoras and the origins of rhetoric
61
The science of persuasion
81
The art of witcraft
112
Categorization and particularization
148
Advocacy and attitudes
186
Dilemmas of commonsense
220
The spirit of contradiction
253
Notes
287
References
295
Name index
316
Subject index
322
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Page 15 - The personality is strangely composite: it contains Stone Age elements and principles of a more advanced science, prejudices from all past phases of history at the local level and intuitions of a future philosophy which will be that of a human race united the world over.

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