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achieve activities air transport aircraft airline industry airport alliances American Airlines assets aviation industry billion Boeing British Airways buyer Cargo carriers Chapter company's competitive advantage competitive strategy competitors Continental Continental Airlines Continental Lite core competencies corporate governance corporate strategy corporate values costs decisions Delta Denver International Airport differentiation strategy diversification e-commerce economic employees environmental example external environment fleet flexibility flight focus future global growth strategy implementation important integration Jet Airways JetBlue low-cost carriers low-cost leader low-cost leadership Lufthansa Lufthansa Cargo maintenance manufacturing market share marketplace mission statement needs niche strategy objectives operations opportunities organization organizational structure outsourcing passengers percent performance planning Porter position product or service profitability rival firms Ryanair scenarios segment SkyEurope Southwest Airlines strategic management suppliers sustainable competitive advantage SWOT analysis turnaround value chain vision
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