Designing and Executing Strategy in Aviation Management

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Ashgate Publishing, Ltd., 2006 - Transportation - 183 pages
3 Reviews
This book applies the principles of strategic management to the field of aviation. The objective is to effectively communicate what every student of aviation needs to know about crafting and executing business strategies. Its key feature is the thorough coverage of strategy-related changes in the business landscape in the field of aviation as driven by globalization and the technological revolution. The result is a comprehensive and multifaceted teaching/learning package.
  

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Contents

The Essence of Strategy
1
Strategic Positioning and Sustaining a Market Presence
19
The Essence of Competitive Strategies
39
The External Environment
51
The Internal Environment
79
Setting Corporate Direction
99
Establishing a Strategy
125
Aviation Strategy Implementation
143
Managing Strategy Execution through Tracking Support Systems and Controls
165
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Page 179 - Park, 2002, The effects of prior performance on the choice between related and unrelated acquisitions: Implications for the performance consequences of diversification strategy, Journal of Management Studies, 39: 1003-1019.

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About the author (2006)

Sharon L. Oswald is a professor and Department Head of Management at Auburn University.

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