Designing and Executing Strategy in Aviation Management

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Ashgate Publishing, Ltd., 2006 - Transportation - 183 pages
3 Reviews
Designing and Executing Strategy in Aviation Management is designed to provide an intensely practical guide to this critically important topic. Comprehensive in coverage and easy-to-read in style, it allows both professionals and students to understand the principles and practicalities of crafting and executing business strategies with an aviation context.
  

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Contents

The Essence of Strategy
1
Strategic Positioning and Sustaining a Market Presence
19
The Essence of Competitive Strategies
39
The External Environment
51
The Internal Environment
79
Setting Corporate Direction
99
Establishing a Strategy
125
Aviation Strategy Implementation
143
Managing Strategy Execution through Tracking Support Systems and Controls
165
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Page 179 - Park, 2002, The effects of prior performance on the choice between related and unrelated acquisitions: Implications for the performance consequences of diversification strategy, Journal of Management Studies, 39: 1003-1019.

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About the author (2006)

Sharon L. Oswald is a professor and Department Head of Management at Auburn University.

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