Designing and Executing Strategy in Aviation Management
This book applies the principles of strategic management to the field of aviation. The objective is to effectively communicate what every student of aviation needs to know about crafting and executing business strategies. Its key feature is the thorough coverage of strategy-related changes in the business landscape in the field of aviation as driven by globalization and the technological revolution. The result is a comprehensive and multifaceted teaching/learning package.
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The Essence of Strategy
Strategic Positioning and Sustaining a Market Presence
The Essence of Competitive Strategies
The External Environment
The Internal Environment
Setting Corporate Direction
Establishing a Strategy
Aviation Strategy Implementation
Managing Strategy Execution through Tracking Support Systems and Controls
achieve activities air transport aircraft airline industry airport alliances American Airlines assets aviation industry billion Boeing British Airways buyer Cargo carriers Chapter company's competitive advantage competitive strategy competitors Continental Continental Airlines Continental Lite core competencies corporate governance corporate strategy corporate values costs decisions Delta Denver International Airport differentiation strategy e-commerce economic employees example external environment fares fleet flexibility flight focus full-service future global Growth Strategies implementation important increase integration Jet Airways JetBlue low-cost carriers low-cost leader Lufthansa maintenance manufacturing market share marketplace means mission statement monitoring needs niche strategy objectives operations opportunities organization Organizational Structure outsourcing passengers percent performance planning Porter product or service profitability rival firms Ryanair scenarios schedule segment SkyEurope Southwest Airlines specific strategic management suppliers sustainable competitive sustainable competitive advantage SWOT analysis turnaround value chain vision