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Howie Jacobson and his co-authors Joel and Kristie McDonald of Vitruvian Way have updated Google AdWords for Dummies and made it truly the best book out there on a difficult subject: Google AdWords advertising. If you are interested in AdWords, this is a "must have" book, and it certainly earns its place on my shelf as one of the top ten books of 2011 on Internet Marketing, especially AdWords.
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1-per-click ad group advertising AdWords account AdWords campaign AdWords Editor bids broad match campaign cloning campaign settings Chapter check box choose click-through rate client column competitors conversion rate conversion tracking cost per click cost per conversion Cost/Conv create customers daily budget Display network display URL drop-down list Dummies e-mail exact match example experiment Facebook Figure filter G-Form Google’s headline Here’s impressions improve iPad keyword buckets keyword tool Keywords tab Kitesurf landing page landing pages lead look macbook match keywords match type men’s metrics mobile negative keywords Optimizer paign pay per click percent phone number phrase match profitable prospects Quality Score radio button remarketing Search network search results searcher sell split testing strategy target traffic visitors Vitruvian What’s words you’ll you’re