Science in marketing

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Wiley, 1965 - Business & Economics - 512 pages
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Contents

Nature and Goals of Marketing Science
1
Significance to
20
Education of Marketing Practitioners and Marketing
29
Copyright

16 other sections not shown

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JSTOR: Science in Marketing
Science in Marketing. Edited by George Schwartz, John Wiley and Sons, New York 1965, 512 pp. The editor's aim with this book is that the articles of the ...
links.jstor.org/ sici?sici=0039-7318(196609)68%3A3%3C215%3ASIM%3E2.0.CO%3B2-P

Marketing and Economic Development: Review, Synthesis and ...
Hamilton, David (1965), "Marketing Science: Usefulness to the Consumer," in Science in Marketing, George Schwartz, ed., New York: John H. Wiley & Sons, pp. ...
jmk.sagepub.com/ cgi/ content/ refs/ 6/ 1/ 28

Methodological problems in the comparative analysis of ...
a'Stanley J. Shapiro, "Comparative Marketing and Economic Development," in. Science in Marketing, ed. George Schwartz (New York: John Wiley and Sons, Inc, ...
www.springerlink.com/ index/ 13126NK200710444.pdf

PARTEA I. BAZELE MARKETINGULUI
February 1963; Schwart, G. (editor), Science in Marketing, John Wiley & Sons Inc., New. York, 1965; Sheth, jn, Gardner, dm, Garrett, de, Marketing Theory. ...
economice.ulbsibiu.ro/ rom/ studenti/ cursuri/ file/ Marketing%20Catoiu.pdf

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