Science in marketing

Front Cover
Wiley, 1965 - Business & Economics - 512 pages
0 Reviews

From inside the book

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

Nature and Goals of Marketing Science
1
Significance to
20
Education of Marketing Practitioners and Marketing
29
Copyright

16 other sections not shown

Common terms and phrases

Bibliographic information