Science in marketing

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Wiley, 1965 - Business & Economics - 512 pages
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JSTOR: Science in Marketing
Science in Marketing. Edited by George Schwartz, John Wiley and Sons, New York 1965, 512 pp. The editor's aim with this book is that the articles of the ... sici?sici=0039-7318(196609)68%3A3%3C215%3ASIM%3E2.0.CO%3B2-P

Marketing and Economic Development: Review, Synthesis and ...
Hamilton, David (1965), "Marketing Science: Usefulness to the Consumer," in Science in Marketing, George Schwartz, ed., New York: John H. Wiley & Sons, pp. ... cgi/ content/ refs/ 6/ 1/ 28

Methodological problems in the comparative analysis of ...
a'Stanley J. Shapiro, "Comparative Marketing and Economic Development," in. Science in Marketing, ed. George Schwartz (New York: John Wiley and Sons, Inc, ... index/ 13126NK200710444.pdf

February 1963; Schwart, G. (editor), Science in Marketing, John Wiley & Sons Inc., New. York, 1965; Sheth, jn, Gardner, dm, Garrett, de, Marketing Theory. ... rom/ studenti/ cursuri/ file/ Marketing%20Catoiu.pdf

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