The Small Business Book: A New Zealand Guide for the 21st CenturyThis title provides up-to-date information on running a small business in the contemporary environment. Comprehensive coverage includes topics such as financial accounts and how to read them, financial exporting, troubleshooting and recovery actions for a small business in trouble. |
Contents
| 1 | |
Part II Financial management | 97 |
Part III Marketing management | 165 |
Part IV Operations management | 221 |
Feedback on selfdevelopment exercises | 281 |
Index | 291 |
Back cover | 293 |
Common terms and phrases
accounts advertising and promotion application software asset turnover balance sheet bank borrowing break-even point business plan cash flow cash-flow budget cent CHAPTER competitive advantage contribution margin cost of sales current liabilities employee evaluate example factors Financial management firm fixed assets fixed costs forecast franchise franchisor Getting started important increase industry Internet investment lease liabilities loss statement manufacturing Marketing management marketing mix marketing strategy merchandise net profit margin Operations management organisation OSB's owner's equity ownership ratio payment product line product or service products and services profit and loss profit margin profit plan purchase retail return on assets return on owner's sales volume Self-development exercise selling small business operators staff start-up Statistics New Zealand suppliers target market trade debtors trading stock type of business variable costs Zealand Zealand Customs Service
Popular passages
Page 148 - Margin of safety may also be expressed as a percentage of sales. The M/S indicates to what extent sales may decline before the firm begins to operate at a loss. When the sales of the Small Business Specialties Co.
Page 224 - The object of injection molding is to produce injection moldings of the required quality, in the right quantity, at the right price and, at the right time. This can only be done by careful consideration of each part of the production process.
Page 206 - Furthermore, it costs about five times as much to attract a new customer as it does to retain an existing one. This is another...
Page 284 - Autonomy is important to individuals who do not wish to be bound by the constraints of large organisations. They have an overriding need to do things their own way, at their own pace and according to their own standards.
Page 103 - These are cash and other assets that can be converted into cash within one year from the balance sheet date.
Page 40 - The purpose of this chapter is to point out some of the needs and goals for saving, as well as the means of systematic saving.
Page 65 - Submission to imposed standardized operations. You cannot make all the rules. Contrary to the "be your own boss" lures in franchise advertisements, you may not be your only boss. In addition, you must subjugate your personal identity to the name of the franchiser. Obviously, if you would like your operation to be known by your own name, a franchise is not for you. The franchiser exerts fundamental control and obligates you to: • Conform to standardized...
Page 228 - Distribution is subject to a key set of influences in the same way as the other elements of the marketing mix.
References to this book
The Global Garage: Home-based Business in New Zealand Janet Sayers,Nanette Monin No preview available - 2005 |