The Fundamentals of Fashion Design

Front Cover
AVA Publishing, 2006 - Art - 176 pages
The Fundamentals of Fashion Design offers an illustrated introduction to the key elements of fashion design from the initial concept of a fashion idea through to realising it in 3D form. From research to design, different types of fabrics and their properties, machinery and methods of construction are all examined. The book discusses how a collection is formed, whom it is designed for and how it is promoted. An overview of jobs within the fashion industry is included supported by interviews with designers, stylists, photographers, buyers and agents The visual material provided throughout the book aims to illustrate aspects of fashion design and to bring to life ideas explained within the text. Examples of work from talented designers and other creative people who work in the fashion industry are used to inspire and inform readers.
 

Contents

How to get the most out of this book
6
Introduction
8
RESEARCH AND DESIGN
11
FABRICS AND TECHNIQUES
57
CONSTRUCTION
89
DEVELOPING A COLLECTION
109
THE FASHION MACHINE interview with
145
Conclusion
166
Bibliography and Further Resources
168
Credits
170
Index
172
Acknowledgements
176
Copyright

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About the author (2006)

Richard Sorger is a fashion designer with two labels, ‘Richard Sorger’ and ‘RJS by Richard Sorger’ that he has shown twice yearly at London Fashion Week and sells worldwide. Swarovski and for the Victoria and Albert Museum, London, have both commissioned special pieces from him and the V&A recently acquired one of his dresses for its permanent collection. Richard is the final year design tutor for the BA (Hons) Fashion course at Middlesex University and has taught at various other institutions including Central Saint Martins and London College of Fashion. Jenny Udale studied BA Fashion Textiles at the University of Brighton and MA Womenswear, with a focus on innovative printed textiles, at the Royal College of Art. Jenny successfully launched her own womenswear label after graduation.Currently a freelance printed textile designer, she sells mainly to the UK and US market. Jenny is interested in how craft can be fused with modern technology to produce innovative textiles. She has lectured in fashion and textiles at the University of Brighton, University of Middlesex and Kingston University, and is currently pathway leader for textiles at Ravensbourne. Jenny authored Textiles and Fashion for AVA publishing and contributes to magazines on fashion textiles. She is currently working on a contemporary Knitwear book.

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